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Hardworking farmer grows maize but earns minimal profit from popcorn
A farmer toils in the field, harvesting maize and potatoes, yet receives only a fraction of the final retail price after processing and packaging.
Prompt
Please read this for two minutes for the (Food provider- Farmers). A farmer grows crops like maize and potatoes with great hard work, but when the same produce reaches the market, its real value seems to get lost somewhere. A farmer sells maize at around ₹10 per kg, but the same maize is processed into popcorn and sold in a small packet for ₹40–₹50, which contains more air than actual product. Similarly, potatoes are purchased from farmers at around ₹15–₹25 per kg, but when the same potatoes are turned into chips and packed, a small 50–100 gram packet is sold for ₹20–₹50. The question is not why products are processed, but whose effort is greater and who earns more profit. Farmers work hard day and night, yet they receive the least profit, while companies involved in packaging and branding earn the most. There is a need to ensure that farmers get the true value of their hard work and that balance is maintained across the entire supply chain, so that the annadata is not just a producer but also a fair beneficiary of the profits.
Published: June 26, 2026 by Ruksar Khan